KICK Design client RIDEMAKERZ won 1st Place in the Chain Store Age Annual Design Competition for "Retail Store of the Year for 2007" in Attraction Retailing. RIDEMAKERZ, an experiential toy retailer that offers Build-It-Yourself model car customization both in-store and online, is aimed at boys 6-12 years old and their dads, and is "fun from the word 'GO'." From inception, KICK has provided Creative Design Direction to RIDEMAKERZ, working in close collaboration with Adrienne Weiss Corp. in relation to the store environment. In KICK's role as Marketing Creative Director for the brand, KICK has provided vision and design vocabulary for the distinctive RIDEZ (vehicles), the Web experience and overall branding, with a cool, energetic attitude targeted to boys, dads, and serious collectors. Check it out: http://ridemakerz.com