Not lost in translation
Overview
The executive producers of Wow! Wow! Wubbzy! had a terrific new preschool property on their hands that had just been greenlighted for production by Nick Jr. Their next stop was at our studio, to KICK-off the licensing brand translation for this property and to develop tools to sell it in to potential partners.
Challenge
First - How to make a small-but-mighty indie cartoon a block-buster licensing property on a scale with the "big boy" studios. And secondly, amid the CLUTTER of character based properties - how to make Wow! Wow! Wubbzy! stand out as unique, distinctive, and irresistible.
Solution
KICK created turn-key design vision and tools for implementation. From the show's on-air logo to input on the assets, we directed the translation across all categories including creation of the Licensing Style Guide. Our sales presentations helped Bolder sign Fisher-Price as the Master Toy Licensee and the successes continue with a list of over 30 other A+ licensees working on the program. We partnered with the show's creator and licensees to imagine, define and execute the 2D property in 3D. Today we have an ongoing consulting role with Bolder Media to insure stellar execution of the program scheduled to hit retail in August 08. We continue to add licensing assets and updates and we lead creative inspiration sessions for licensees and other partners.
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WOW! WOW! WUBBZY!
